Willie Nelson Covers Coldplay to benefit sustainable farming
Dave Cowan
August 30, 2011 2:20 PM
screenshot of website
If you're like me, you get a little skeptical when you see a corporation get behind a conservation/green/sustainable movement. Here's an interesting case where Chipotle Mexican Grill teamed up with Willie Nelson to provide the soundtrack for a short film that you just might see this weekend before your main feature at the movies. Chipotle commissioned both the film and the performance by Willie Nelson to emphasize the importance of developing a sustainable food system. Proceeds benefit The Chipotle Cultivate Foundation, dedicated to creating a sustainable, healthful and equitable food future.
We'll feature the original and the cover version on tonight's (8/30) 5:00 Shadow. Here's the film...it's actually pretty good. I'm hoping that Chipotle is sincerely concerned with this issue....as much if not more than they are concerned about what this film can do for their image.
